Recruiting – Toymark volunteers

Let Toys Be Toys is recruiting volunteers to help run our Toymark good practice scheme. Could you help us?

Let Toys Be Toys runs a good practice scheme where we award shops who do not use any gender signs or descriptions to market their toys or books with a Toymark award.

We are now seeking two UK-based unpaid volunteers to join our team to help out with our Toymark scheme.

Working in a small team with other Toymark volunteers, your tasks will include some or all of the following:

  • Using social media to announce nominations and promote winners
  • Seeking out and nominating potential Toymark candidates
  • Tracking store nominations in our Toymark database
  • Assessing online shops using the agreed criteria
  • Contacting nominated shops by phone or email to discuss their nomination
  • Awarding successful shops and announcing on social media

About you

We are looking for enthusiastic volunteers with a commitment to our campaign goals. To be successful in this role, you will need:

  • A minimum commitment of 3 hours a week for six months (to be worked at any time of the day or night convenient to you)
  • Regular access to a computer and the internet
  • Good working knowledge of Facebook, Twitter, Word, Excel and email systems, and knowledge of or willingness to learn to use file-sharing software
  • Confidence as well as a professional and friendly manner for contacting retailers and providing feedback to them about their shops
  • Enthusiasm to grow the Toymark scheme and be a part of it being successful, as well as the Let Toys Be Toys campaign as a whole

Most importantly, the ability to get along with others and work as part of a team making collective decisions is essential.

In return, we offer the chance to work on an exciting campaign and develop new skills as an activist, with the potential for keen and committed volunteers to grow the role and work on other projects. We will be pleased to provide future references to volunteers who successfully fulfil the minimum time commitment and show dedication to the role.


To apply, please email the team at, with a message outlining your understanding and commitment to our campaign goals, and how your skills, experience and enthusiasm can benefit the campaign and your role as a Toymark volunteer.

Applications will be accepted until the positions are filled.

For further details, please email us at

About us

Let Toys Be Toys is a feminist social media campaign calling for retailers and publishers to stop gender stereotyping children’s toys and books by labelling them as ‘for girls’ or ‘for boys’, and let the children have the freedom to decide for themselves what they want to read and play with.

The campaign started at the end of the 2012, and has seen many successes so far, including 13 major UK retailers agreeing to remove the gendered signs from their stores, and two major publishers also agreeing to stop publishing books with gendered labels in the title. Let Toys Be Toys receives regular international media coverage for our campaigning work, and the gender-specific marketing of toys was even the subject of a parliamentary debate earlier this year.

Our campaign group is made up entirely of unpaid volunteers, and we fit our campaign duties around family responsibilities and paid work. We meet, organise, and run the campaign wholly on social media.

It is an exciting time for Let Toys Be Toys, and this year we have big plans to grow the campaign in new directions. In order to do this, we are recruiting new volunteers to join our core team.



  1. Sarah Johansson

    Such a great initiative, thank you! If you’re ever looking to expand to the US I would absolutely love to get involved here… Keep up the brilliant work!

  2. Hi everyone! Im from Argentina, and I have the feeling that I am the only “crazy/what is she doing to her son” mother, that gets dolls for my boy for x-mas. The shopping tendencies in my country do not change, ever if other mothers say they agree with my point of view. The toy industry here is absolutely segmentated.

    On top of that, there’s a clear tendency of telling (for example) your son “Will you have a GIRLfirend when you grow up?”. What about letting them choose when the moment comes? Why if my son doesnt want to have a girlfriend? How he will over come not choosing what the society says he MUST choose? Isn´t it important to have a loving person to share you life with? Does it have to be form the opposite sex? Is this the message under choosing toys just for boys or just for girls?

    Do you have any ideas about how to expand this to other countries? I feel totally alone on this life saving change!!

    Great iniciative!

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