- About Let Toys Be Toys
- 10 ways to challenge stereotypes
- Why stereotypes in schools matter
- Lesson plans
- Discussion material
- Early Years
- Parents – raising an issue with school
All posts in Blog
We believe all children should be able to choose freely the books they like best and we celebrate all the marvellous writers, illustrators, publishers and booksellers that avoid putting boy or girl labels on books. Here we list some of our favourite reads for the very small people in our lives.
Soft toys and dolls are wonderful for stoking the imagination, exploring caring themes, and make lovely play companions. This guide contains some highlights from some of our Toymark shops – retailers who been awarded our good practice for their inclusive marketing to all children. For a full list of recommended retailers, visit our Toymark directory.
Check out this great range of space themed books and toys, with items suitable for babies, older kids and all those in-between. All shops featured on this page have received the Let Toys Be Toys ‘Toymark award’ – our good practice award for the retailers marketing inclusively to all kids, minus the gender stereotypes.
The National Literacy Trust has teamed up with Let Toys Be Toys and created a poster for teachers with top tips to challenge gender stereotyping through literacy, language and play in the classroom
Toy giant Mattel is launching a new range of dolls designed and marketed to appeal to boys and girls alike. Let Toys Be Toys campaigner Megan Perryman and her children take a look – has a major manufacturer really dared to rewrite the toy marketing script?
There are a great many ways in which toys have an impact on the environment, but could the end of gender-stereotyped toy marketing be a helpful factor in the process of preserving our planet? Tricia Lowther looks at the connections between boy/girl toy marketing and environmental responsibility.
The excitement around the Women’s World Cup shows that football fun isn’t just for boys. Check out some great toys and books that footy fans – both girls and boys – will love. Link to the BBC Sport 2019 Wall Chart also included below!
So folks, it’s nearly 2019 and there’s no doubt that lots of progress has been made in terms of fewer products on the shelves labelled ‘boys’ or ‘girls’. But we still get sent plenty of examples of gender stereotyping and unnecessary labelling and, in time-honoured fashion, we take this opportunity to look back, not so much in anger, but in disappointment at the silliest examples to come our way in the past couple of years.
As well as being fun, STEM (Science, Technology, Engineering and Maths) toys and books are a great way to build skills such as problem solving, spatial awareness and critical thinking.
We’ve chosen a range of toys and books to help curious children everywhere develop an interest in science and discovery.