Let Toys Be Toys is asking retailers to stop limiting children’s interests by promoting some toys as only suitable for girls, and others only for boys.
Toys are for fun, for learning, for stoking imagination and encouraging creativity. Children should feel free to play with the toys that most interest them.
Isn’t it time that shops stopped limiting our children’s imagination by telling them what they ought to play with?
The answer is simple – we’re asking retailers and manufacturers to sort toys by theme or function, rather than by gender, and let the children decide which toys they enjoy best.
Find out more about the Let Toys Be Toys campaign.