Let Toys Be Toys campaign is asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.

Find out more about the Let Toys Be Toys campaign.

Girl and boy with giant construction bricks

Science toys – which toys really spark science learning?

Play is how children learn about the world, so the toys on offer to them really matter. This British Science Week, science educator Wendy Sadler looks at how toys can help develop the scientists and engineers of the future, and offers some ideas of what to look for. Read more…

Let Toys Be Toys campaigners at the Westbourne Communications Change Opinion Awards

‘Change Opinion’ Award win for Let Toys Be Toys

We’re delighted to be the proud collective owners of a big brass megaphone today, after our win at last night’s ‘Change Opinion’ awards.

The Let Toys Be Toys campaign came top in the Advocacy category in Westbourne Comms third annual Change Opinion awards night. Read more…


Pink and blue – who cares?

Are parents really that bothered about pink/blue marketing? Jim Wilson, owner and manager of independent toy and gift retailer Born Gifted wasn’t convinced. So he asked his customers – and the answers surprised him. We asked him to explain more about why he commissioned the research, and what he found. Read more…

If we want equal pay, why not start with equal play?

Equal play

If we want equal pay, why not start with equal play? Happy International Women’s Day!

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Any book for any body

This World Book Day, alongside the Society of Authors we’re asking authors, illustrators and readers to share examples of books they’ve loved and enjoyed that maybe didn’t fit other people’s (or their own!) expectations of what boys and girls, men and women, are ‘supposed’ to like.

Share your own examples – email us at lettoybetoys@gmail.com or tweet us @lettoysbetoys #anybookanybody Read more…


Fundraising for Let Toys Be Toys by running my socks off

Fen Coles of our friends and allies at inclusive booksellers Letterbox Library is running a half-marathon – will you sponsor her, and support our work to challenge stereotypes? Read more…


Raising the issue of stereotypes in school – case study

It can be daunting to raise a question with your child’s school. Will the teacher be angry or offended? Might you get labelled as a nuisance? Megan explains how she went about querying the language of a homework assignment which reinforced stereotypes about who can be an inventor. Read more…

Boys Toys and Girls Toys signs

V Day – counter violence against women by fighting stereotypes

14 February marks V Day – an international movement to end violence against women and girls. Let Toys Be Toys campaigner Tricia Lowther explains why she feels that countering stereotypes, and looking at what we teach children about girls and boys, men and women, is a central part of countering gender-based violence.  Read more…


‘What did he invent?’

This homework project, set for a 6 year old in a UK school, doesn’t even allow the possibility that an inventor might be a woman. Our supporters on Twitter were quick to respond with some useful ideas of women who’ve made great discoveries.

This homework assignment is a great example of how easy it is to pass on unconscious biases about what women and men can do.  Our lesson plan and resources for schools have some ideas for simple ways that teachers can challenge gender stereotypes in the classroomRead more…
Pink and blue buckets of Meccano

Meccano – for boys?

Meccano have been in the news recently for their marketing of their new toy ranges at ‘boys 8+’.  We think it’s a shame that so many creative toy companies seem to be unable to think outside the limiting pink and blue boxes and imagine ways to market toys that don’t exclude boys or girls.

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